Each step is carefully designed to give you clear, crisp outcomes:
1. Market research
This step quantifies the market and also identifies the key attributes that would reduce risk and help you focus efforts on correct segment. The output would typically include industry trends, customer buying behaviour, as well as market size & competition incumbency.
2. Regulatory strategy:
A regulatory strategy is much more than applying for a regulatory certificate in a country. It encompasses a whole set attributes including product life cycle, reimbursement strategies and local post entry compliance needs. We help you evaluate your additional resource needs carefully before committing to a new market.
3. Distributor search:
Distributors are a companies’ face to the customer and needs to convey the correct brand value. We help you develop a set of attributes that aligns with organisation values and forms the basis of the search for maximum alignment, ensuring better long term associations.